e.l.f. Power Grip Primer

Meet your new makeup essential — the Hydrating Gel Face Primer that does it all. This innovative gel-based formula not only grips your makeup for all-day wear but also delivers a smooth, hydrated canvas that enhances your complexion.

Infused with hyaluronic acid, niacinamide, and plant-based extracts like rosemary and peppermint, this primer helps replenish moisture, refine skin texture, and leave your face feeling refreshed. The soft-focus finish blurs pores and fine lines, giving you a naturally flawless look before makeup application.

The lightweight, translucent gel melts seamlessly into the skin, making it perfect for every skin type and tone. Whether you’re aiming for a full-glam look or a dewy, no-makeup finish, this primer ensures your foundation applies evenly and lasts longer.

Benefits:

• Gel-based primer that grips makeup for extended wear

• Soft-focus effect smooths and blurs imperfections

• Enriched with hyaluronic acid for deep hydration

• Contains niacinamide to brighten and balance skin

• Translucent finish suitable for all skin types and tones

• Lightweight, non-greasy, and quick-absorbing texture

How to Use:

Apply evenly to clean, moisturized skin before makeup. Use fingertips to gently pat the primer in — the warmth of your hands helps it blend smoothly. Wait 30 seconds before applying foundation or concealer for the perfect set.

Create a hydrated, silky-smooth base and keep your makeup in place all day with the Hydrating Gel Makeup Primer — your skin’s first step to flawless beauty.